Twiggle tea packaging wins Iron A' Design Award

Dheeraj Bangur’s Twiggle herbal tea packaging has won an Iron A' Design Award in the Packaging Design category. The recognition highlights the role of clear shelf differentiation, visual hierarchy, and brand consistency in wellness packaging.

Why it matters: - Twiggle’s award puts a spotlight on packaging design as a sales tool in crowded wellness categories. - The recognition matters for brands, retailers, and consumers that rely on fast product identification and clear benefit messaging. - The design reflects a broader shift toward color coding, botanical cues, and legible information systems in herbal tea packaging.

What happened: - The A' Design Award named Twiggle, a herbal tea packaging system by Dheeraj Bangur, an Iron A' Design Award winner in the Packaging Design category. - The recognition was announced July 13, 2026, in Como, Colorado, Iceland, through the award organizer. - Twiggle was presented as a good example of thoughtful, professionally executed design. - The award underscores the project’s standing within the packaging and design community.

The details: - Twiggle is a packaging system for four herbal infusions: Hibiscus, Chamomile, Lemongrass and Peppermint. - Each variant uses a dedicated color code and a custom botanical illustration. - The packaging uses bold typography and a structured grid to organize benefit information. - The system is designed for offset printing on high-quality paperboard. - The finish includes matte surfaces, selective spot UV and optional embossing for brand elements. - The design aims to combine visual clarity, tactile quality and consistent reproduction across production batches. - The project is credited to Dheeraj Bangur and Brandsthan studio. - A dedicated project page is available here.

Between the lines: - The award signals that functional clarity is now a core part of premium wellness branding, not just an added design feature. - Twiggle’s mix of playful visual energy and disciplined layout suggests brands are trying to stand out without sacrificing usability. - The recognition may help reinforce Brandsthan’s positioning in packaging work that blends aesthetics with consumer psychology.

What's next: - Dheeraj Bangur and Brandsthan are likely to use the recognition to support future packaging projects focused on differentiation and shelf impact. - The award may also strengthen interest in more structured, research-driven packaging solutions for herbal products. - The A' Design Award continues to promote the winner and invite broader industry attention to the project.

The bottom line: - Twiggle’s win shows that packaging judged on clarity, consistency and shelf performance can still earn top design recognition.